High-Performance Location Data Visualizations with Google Maps Platform

Location data collection is easier today than before due to the advancement of technology, especially with the development of technology like GPS and GIS and different mapping platforms. Since there is considerable confusion surrounding GIS and GPS, we will provide clarification by defining differences between the two.

Global Positioning System
GPS is a collection of at least 24 satellites that serve as a global navigation system. It is known for offering location information for anywhere in the world, making GPS especially useful for traveling and mapping. With the use of GPS, it can pinpoint the exact location using a vast network of several satellites and receivers combined.
Geographical Information System
GIS is a system designed to analyze and interpret data collected through GPS and other devices. GIS can show different kinds of layered data on one map, such as streets, buildings, and vegetation. Analyzing data on maps gives a huge impact on the understanding of data and make better decisions using GIS.

“Google Maps users contribute more than 20 million pieces of information every day –that’s more than 200 contributions every second.”

-Ethan Russel, Product Director, Google Maps

Google Maps Platform is the next generation of Maps business—encompassing streamlined API products and new technology to help drive innovation. Geospatial Applications such as GPS and GIS are also becoming an indispensable part of information systems, that can provide detailed information’s regarding the attribute data of spatial objects. Taking advantage of these advanced technologies – GPS and GIS can be utilized by using Google Maps Platform. See how GPS and GIS work better with Google Maps Platform.

Advanced Mapping with Google Maps Platform and GPS


Google Maps Platform is compatible with stand-alone GPS. By using Google Maps Javascript API, users can build a website that customers use to view real-time and historical locations. Google Maps’ comprehensive platform is one of the most detailed mapping solutions out there, with 18 APIs and its accurate navigation tools that include trip planners, routes, and directions. Google Maps and GPS integration is commonly used in Fleet Management System and Navigation Apps. The reverse geocoding feature of the Google Maps Geocoding API can determine the precise locations of vehicles for dispatch and directions.

Better Data Visualization with Google Maps Platform and GIS


With Google Maps Platform, JavaScript Maps API, users can build a new breed of interactive apps that collect geographical data and create interactive data layers. Google Maps Platform manages the presentation of objects within layers by rendering items and displaying them as the map’s viewport changes. Create dynamic location data by layering it on top of a Google Maps as Base Map and adding 3rd party data and heatmap such as population density and demographics to have a better insight. This layering of data on top one another would eventually create an opportunity for a more in-depth understanding of your data. GIS Applications can also be integrated with Google Maps Platform and Google Earth API for comprehensive web-based 3D city models.

Why use Google Maps for GPS and GIS?

  • Precise results: The mapping results from the Google Maps app are far more accurate than other navigation apps. Google Maps is a highly used app by the majority of digital users.
  • World Imagery: It gives an in-depth view of any street, and has an immense amount of data stored in it.

Webcast Technologies Inc. is an IT company known for innovation and integrated positioning solutions including Fleet Management Solution and Geospatial Technology.

Webcast Technologies Inc. is one of the country’s trusted reseller of Google Maps Platform.  WTI can help you assess your use case by doing a technical deep dive into your Google Maps deployment and identifying the APIs you require.

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